How Many Small Businesses Have a Blog?

Businesses ranging from small startups to large enterprises recognize the value of maintaining a blog as part of their digital marketing strategy. Blogs help organizations promote products, engage with target markets, demonstrate expertise, reach more people, and increase website traffic. 

As a result, 80% of businesses use blogs for marketing purposes in 2024. By contrast, these benefits are not available to businesses that do not have blogs. According to a survey, businesses that blog receive 55% more website traffic than those that do not. 

Keep reading as we delve into the top statistics on how many small businesses have a blog. Let’s start.

Key Findings on How Many Small Businesses Have a Blog

1. 80% of businesses have a blog today, including a vast number of small businesses.
2. Small businesses spend $1,000 monthly on blogging efforts, which is far from the $10,000 average blogging budget of larger businesses.
3. Food, lifestyle, travel, and arts and crafts blogs have over 50,000 monthly sessions, accounting for 78% of all high-traffic blogs.
4. Blogging in the food and beverage niche is the most competitive sector, with over 600 million existing food blogs.
5. 10% of all blogs are fashion-related, helping businesses in the fashion industry reach more customers and generate more sales.

A Deep Dive on the Numbers of Small Businesses that Have a Blog

In 2024, records show that 80% of businesses have a blog. This number suggests that more businesses are willing to grow their online presence to generate more sales and expand their reach, including small businesses.

Did You Know?

The first blog was believed to be posted in 1994. It became more popular in the late 90’s. By the year 2000, there were only 23 blogs. Looking back, blogging has exponentially grown as there will be over 600 million blogs in 2023.

Looking at the blogging industry’s growth, blogging has become an essential business practice. The practice helps with company representation and assists in promoting the overall business.

A specific benefit of blogging for businesses is customer outreach. According to reports, 60% of businesses that blog acquire more customers than businesses that don’t. 

Small businesses participate in blogging to expand their market and reach. However, small businesses have smaller marketing budgets and allot less funds on blogging. While an effective blogging strategy costs upward of $10,000, small businesses only allot around $1,000 per month to their blogging efforts.

Investing in blogs allows enterprises to leverage a versatile set of tools. These blogging tools support multiple aspects of marketing and operational strategies through several benefits: 

• Boost SEO
• Gain insights 
• Generate leads 
• Educate customers
• Support content marketing 
• Establish industry authority 
• Increased social media visibility 
• Improve customer engagement  

Continue reading as we look at the most recent statistics on how many small businesses have blogs and how it affects their business through sales, customer reach, and more.

Exploring Small Businesses with Blogs Per Niche and Industry

Four niches account for most high-traffic blogs online. Food, lifestyle, travel, and arts and crafts blogs have over 50,000 monthly sessions. These niches account for 78% of all high-traffic blogs.

Still, any type of business can begin its blogging journey to reap its benefits. Continue reading to learn how blogging affects different businesses from various niches.

Blogging in the Food Industry: There Are Over 600 Million Food Blogs Today, 32 Million of Which Are in the US

The food industry is a competitive segment comprising various sub-industries such as restaurants, fast food, beverages, food transportation, and more. To survive the ambitious food and beverage industry, businesses must expand their market. One way of doing so is through blogging.

Businesses can promote their food and service experience through blog posts. As a result, 600+ million food blogs worldwide publish over 2 billion food blog posts yearly, which is over 5 million blog posts daily in the food blogging industry. 

Among the four niches that have over 50,000 monthly sessions, the food blogging industry has the highest percentage with 42.8%.

Adding to its success, food blogging is one of the most profitable blog niches. Food bloggers earn an average of $9,169 monthly.

The food blogging industry extends its success even in social media. On Instagram, #food is used 250 million times per month as 39% of all Instagram users explore food content.

Blogging in the Finance Industry: 18% of Retail Financial Institutions Started Blogging

Most businesses struggle with blogging as it differs from traditional direct marketing. This toil becomes more evident among small financial-related businesses. Thus, blogging is often seen as nonessential in companies, big or small, in this industry.

A 2020 research revealed that only 18% of retail financial enterprises started blogging in 2010 but did not make substantial gains.

Blogging in the Lifestyle Industry: 1 Out of 4 Blogs are Lifestyle-Related

Creating a lifestyle blog that is related to your business is an effective way to connect with customers. Most lifestyle blogs promote wellness and shed light on how to improve a customer’s daily life. Then, the blog indirectly promotes the business’ brand or services to attain a certain lifestyle.

Lifestyle blogs follow the food industry in terms of receiving over 50,000 monthly sessions. It holds 13.3% of the percentage of all blogs that generate such sessions.

Of all the new blogs that started between 2021 and 2022, one in four were in the lifestyle/mom blog niche. On average, these blogs make over $5,174 per month, which totals to $62,088 annually.

Blogging in the Travel Industry: Travel Blogs Help Accomplish Over 80% of Travel Planning

Travel blogs are one of the most popular types of blogs. According to reports, over 80% of travel planning is decided based on the Internet, one helpful tool of which is reading blogs. Thus, travel blogging offers many lucrative opportunities.

According to statistics, 94% of travel blogs sell advertising, making them the key to increasing sales in this niche. 

Furthermore, travel blogs and food blogs make up a significant proportion of new blogs, with nearly 25% being travel-related and 13% focusing on food. 

For travel bloggers, the median income is $5,000 per month from sales and revenue.

Blogging in the Fashion Industry: 10% of All Blogs Focus on Fashion Niche

Some estimates suggest that roughly 10% of all blogs are dedicated to style. There could be as many as 60 million fashion-related blogs. 

Fashion blogs offer a fantastic opportunity for fashion businesses to collaborate with fashion bloggers and connect with their target audience.

Did You Know?

A study revealed that fashion blogs directly influence consumer behaviors toward fashion-related products. One of its findings points to 86.26% of consumers agreeing that fashion bloggers help create current style trend awareness. As a result, trendy clothing and styles are more purchased.

Blogging in the B2B Industry: 60% of Marketers Ranked Blogging as the Second-Most Successful Marketing Format

Blogs are one of the top 3 formats used by B2B businesses to distribute content for content marketing purposes. Blogging comes next to email (93%), and social media platforms (92%).

When asked to select the 3 most effective formats to distribute content, 45% of B2B markers rated blogging as the most effective.

If done correctly, B2B blogging is an effective lead-generation tool. In fact, B2B companies that blog can generate up to 67% more leads than those that don’t. 

On the client side, 60% B2B buyers typically engage with vendors after reading three to seven pieces of content.

In Conclusion: Blogs Have Grown Significantly and Will Continue to Be Essential to Digital Marketing Strategies

Blogging, initially a personal hobby, has transformed into a key marketing tool for businesses, big or small. It effectively attracts and engages audiences, establishes brand authority, generates leads, and more. 

Statistics confirm its significant role in business growth among small companies, highlighting its widespread adoption for boosting SEO, customer engagement, and lead generation. As digital landscapes evolve, incorporating blogging strategically is crucial for enhancing online presence and driving sustainable growth.

FAQs on How Many Small Businesses Have a Blog

Do small businesses need a blog?

Yes, blogging is essential for small business owners who want to expand their business. A good blog can help businesses reach their target audience and connect with them. It can also build their brand, improve their website’s SEO, resulting in increased ROI conversion.

What percentage of people use blogs?

There are over 5 million internet users every day, and about 77% of those, read blogs. That’s over 3.8 million people using blogs every day. (DemandSage)

How many active blogs are there?

There are 600 million active blogs across the internet out of 1.9 billion websites.