How Many Blogs Are There?

Blogging came from being an optional marketing venture to a standard marketing strategy for websites and businesses. Blogging creates an online presence that highlights a brand’s offerings and expertise. It also provides a platform to connect with customers and attract more consumers.

There are over 600 million blog websites among the 1.9 billion websites on the Internet. The US has the most thriving blogging scene where Tumblr maintains 43.29% of the traffic share and WordPress homes 9.3 million websites.

These blogs focus on different niches or specialized topics. Reports found that the food (42.8%), lifestyle (13.3%), and travel (10%) niches have over 50,000 monthly sessions.

Tumblr, a popular microblogging platform, surpasses WordPress in terms of number of blogs. The former has over 500 million blogs, while the latter only has around 60 million blog websites. The rest of the blogs are distributed to other platforms like Wix and Blogger.

With the continuous success of blogging, the number of bloggers will expand by 40% by 2028. This forecast is hardly the most intriguing statistic for the future of blogging and the blogs that could emerge in the future.

Knowing how many blogs are there will help you gauge the market’s competitive nature. Discover more about the number of blogs in various areas, platforms, per niche, and learn which aspects thrive the most.

How Many Blogs Are There Key Findings

• There are over 600 million blog websites among the 1.9 billion websites on the Internet.
• The United States is home to the most bloggers, where Tumblr holds 43.29% of the traffic share and WordPress powers 9.3 million websites.
• The Food (42.8%), Lifestyle (13.3%), and Travel (10%) niches produce the most blogs with over 50,000 monthly sessions.
• Tumblr powers 518 million blogs, surpassing WordPress’s 60 million blogs.
• By 2028, the number of bloggers will increase by at least 40%.

How Many Active Blogs Are There?

More than 600 million blogs are active on the Internet. With this number of blogs, a constant stream of 7.5 million blog posts is being published daily.

The following sections will break down the number of blogs into leading blogging platforms, top blogging countries, and dominant niches in the industry.

How Many Blog Posts Daily Per Blogging Platform?

Seven out of ten marketers state that content marketing has become essential in their business, giving rise to the wide usage of CMS and blogging platforms.

Building a website is a long-term investment for these bloggers. Thus, choosing the right CMS platform is crucial. One way of determining the potential of a platform is by assessing the number of blogs that the system powers.

The sections below will analyze how many blogs are from the top CMS and blogging platforms.

How Many Blogs Are There in WordPress?

WordPress is by far the largest and most popular CMS and blogging platform on the Internet. It hosts over 60 million blogs and powers 43% of all Internet websites.

Over 500 new websites are created in WordPress daily. Then, existing bloggers in the platform publish 2.33 million blog posts per day or 70 million blogs per month. In turn, over 409 million people view more than 20 billion pages per month on WordPress.

The United States has the largest WordPress user base with 3.8 million users in total. It’s distantly followed by Germany (1.7 million) and the United Kingdom (1.3 million).

With WordPress’s user-friendly and intuitive interface, SEO-first approach, and maximum web performance, most businesses use WordPress for their blogging.

In turn, marketers spend 50% of their marketing budget on digital marketing ventures like blogging on WordPress.

How Many Blogs Are There on Tumblr?

Tumblr is a social network channel mostly known as a microblogging platform. It is home to over 518 million blogs, surpassing WordPress in terms of blog count.

While the number of blogs on the platform is impressive, some Internet users still deem Tumblr obsolete. This notion that Tumblr is downhill is proved by the declining yearly number of visits.

The microblogging platform tallied 185.1 million website visits in the past month, which is a considerable number of traffic for websites ranked in the same bracket. Moreover, the website bounce rate is at 41.76%.

These statistics highlight that although Tumblr has a large user base, traffic and engagement may be scarce. Still, Tumblr offers great potential for blogging success, especially when you focus on the platform’s popular niches and cater to its user demographics.

According to SimilarWeb, 51.92% of Tumblr’s users are female, with a significant 39% of users aged 18 to 24 years old. By tailoring your content to these demographics, you can effectively engage with Tumblr’s vibrant community and maximize your blogging impact.

How Many Blogs Are There in Wix?

Wix is a prominent website-building platform with over 200 million users. It powers 10.8 million websites worldwide, and 8.5 million of these websites are live. However, the specific number of blog websites in Wix is currently undisclosed.

Regardless, Wix’s simplicity and wide range of easy design templates make it favorable for a significant number of small businesses with a blog. Creative professionals such as photographers and writers also utilize Wix to create their portfolios.

How Many Blogs Are There Per Country?

Blogging provides marketers the opportunity to reach customers from all over the world. Let’s look at the breakdown of the number of blogs in the top countries for blogging.

How Many Blogs Are There In The US?

The United States houses the most number of blogs and bloggers in the world. It has the highest traffic share of 43.29% on Tumblr, while there are 9.3 million websites in the country.

The number of US-based bloggers has also grown by 10 million between 2014 and 2020. Now, 32 million bloggers are based in the US.

As a result of the US’s dominance in the blogging industry, English is the most used language among all bloggers. On WordPress alone, 48% of all websites are primarily written in English.

How Many Blogs Are There In The United Kingdom?

Blogs in the UK make up 5.34% of traffic share in Tumblr. There are also 802,000+ WordPress users in the country.

Blogging is an immensely popular entrepreneurial venture in the UK, allowing a huge group of people in the country to become digital nomads.

On the other hand, 40% of bloggers in the UK have a blog audience size between 1,000 and 10,000. Only 10% of bloggers in the UK have over 50,000 unique visitors.

How Many Blogs Are There In Canada?

In Canada, Tumblr shares only 4.40% of the traffic, while WordPress has 301,000+ users. The Canadian blogging industry takes a unique form as blogs of a political nature make the most of the country’s blogosphere.

How Many Blogs Are There In Brazil?

There are over 155,000 Brazil-based websites built on WordPress. Tumblr is also relevant in Brazil as it generates 3.80% of the platform’s traffic share. Cooking blogs are particularly in demand in Brazil, followed by entertainment, fashion, and lifestyle.

How Many Blogs Are There In Australia?

Australia’s Tumblr traffic share of 2.59% is the fifth-largest share worldwide. There are also over 228,000 WordPress users in the country from down under.

In Australia, the leading blog niches are fashion and travel. Hence, the blogging industry in Australia is lucrative, paving the way for Australian bloggers to make a livable income just from blogging.

How Many Blogs Are There Per Niche?

It’s time to explore the number of blogs published per niche and determine the competition that surrounds each of them.

The top 3 niches with the highest percentage of blogs with more than 50,000 monthly sessions are food, lifestyle, and travel.

How Many Food Blogs Are There?

Given the popularity of food blogs, it’s reasonable to infer that a significant portion of the 600 million blogs are dedicated to food. While precise numbers for just food blogs are not readily recovered, the information below highlights the dominance and extensive reach of food blogging in the broader blogosphere.

Food blogging is the dominant niche as it will always be in demand and marketable. Food blogs come in different types:

• Food and travel
• Food photography
• Food or restaurant reviews
• Recipes and cooking techniques

The many forms of food blogs contribute to its wide representation. In turn, food blogging is the most profitable niche, with an average income of $9,169 per month.

How Many Lifestyle Blogs Are There?

Reports estimate that 11.36% of bloggers focus on lifestyle content. Then, 25% of new blogs created are lifestyle-focused.  While the exact number of lifestyle blogs worldwide is undisclosed, that estimate is enough to emphasize the significance of lifestyle blogging.

Lifestyle blogs cover a lot of ground as lifestyle bloggers write about anything: food, career, fashion, home decor, relationships, parenting, etc. As a result, lifestyle bloggers freely write about personal endeavors, opinions, and so on.

Lifestyle blogging also attracts a significant number of creators as it is a lucrative niche. It provides around $5,174 monthly income to lifestyle bloggers.

How Many Travel Blogs Are There?

The exact number of travel blogs worldwide is currently unavailable to the public. However, there are hundreds of thousands of active travel bloggers worldwide and 59% of them run more than one travel blog.

Piecing out these estimates indicates there is a substantial number of travel blogs in the world. After all, travel bloggers earn at least $5,000 monthly as 94% of travel blogs advertise.

Travel blogs are also one of the most impactful content on the Internet. In the US, 33% of American travelers use travel blogs for advice and tips. Then, over 80% of all travel planning is accomplished online.

How Many People Read Blogs?

According to the latest available statistics, 77 million Internet users regularly read blogs. These users spend 52 seconds reading a blog post. In the US, Americans spend thrice the time reading blogs than their emails.

Moreover, reading a blog rather than being bombarded by ads is preferred by 70% of Internet users. Blogs are also direct influencers for purchases, helping determine consumers’ buying journeys and habits.

These reports show that consumers are beginning to prefer blogs over traditional ads. Therefore, marketers must provide valuable and relatable content that resonates with their audience. As a result, blogs can drive sales and foster brand loyalty.

The Future of the Number of Blogs on the Internet

Blogging is an influential element in today’s digital society where organizations and individuals share information, express thoughts, provide entertainment, and so on.

Based on expert forecasts, many elements of blogging will face uphill growth in the following years. In a report by Tech News, the number of blogs may continue to rise as the number of bloggers is set to grow up to 40% by 2028.

At the same time, the content marketing industry, which includes blogging, will experience a $584.02 billion surge between 2023 and 2027.

Blogs are also advancing with trends and the growing consumer demand. For instance, Internet users nowadays want faster and more convenient information.

As a result of these demands, bloggers utilize innovative tools like AI. Now, 65% of bloggers use AI to some extent, while 43% utilize it to help generate content ideas.