Google Market Share by the Year

Google is the indisputable market leader of all search engines, hogging most of the shares in the market. Meanwhile, only one-tenth of the search engine market is split between Google’s competitors.

The search platform’s success could be attributed to its 100+ million GB of web pages in Google’s Search Index. As a result of its dominance in the market, Google is responsible for over 70% of website traffic referrals the country.

For Google, being at the top of the market pays off. In 2023, the platform’s revenue amounted to a whopping $305.63 billion. These earnings are mostly from advertising, as marketers flock for the top spot of Google’s search results pages (SERPs).

Discover more about Google’s yearly market share worldwide and in various regions and countries. This information can help you get to know Google better and aid marketers with better advertising usage.

Google Market Share by the Year Key Findings

1. Google’s market share by the year from April 2023 to April 2024 is 91.56%. As of May 2024, Google’s market share is down to 90.91%.
2. The United States generates the most Google Search usage, but Google’s market share in the country is below the global average at 88.10%.
3. India has the highest Google market share in the world with an annual market share of 98.32% from 2023 to 2024.
4. Google has the lowest market share in China, recording a market share by the year of 2.63% in 2023-2024.
5. In Russia, Google is only a runner-up to a local search engine, Yandex. As the second-best search engine in Russia, Google has a 39.64% market share by the year.

What is the Annual Google Market Share?

Google averaged 91.56% market share from April 2023 to April 2024. In May 2024, Google recorded a lower monthly market share of 90.91%.

Regardless of its slight decrease in its monthly market share record it still reflects Google’s dominance in the search engine market.

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Google’s competitors follow the search engine giant’s global market share distantly. The runner-up to Google is Microsoft Bing, with only a 3.64% market share. 

After Bing, local search engines in Russia and China, Yandex (1.61%) and Baidu (1.14%), thrive in the global market, respectively. 

Yahoo!, the nostalgic search engine, only holds a share of 1.13% in the market, while DuckDuckGo, the search engine underdogs, sits at the bottom of the search engine market with a 0.55% share.

Search engine consumers highly favor Google due to its constant improvement from various technological efforts. Google regularly creates complex algorithms to enhance search user experience. These algorithm changes prompts faster and more accurate results.

Moreover, Google is dedicated to providing and ensuring high-quality content. The platform utilizes over 200 ranking factors, influencing the order of the results’ appearance. With that, consumers can get the best result they are looking for and have their queries answered immediately. 

For content makers, the goal is to make it to Google’s top search results page as over 99% of searchers only look at the first page of search results. Meanwhile, less than 1% of searchers look at Google’s second search results page.

As a result of Google’s constant changes and increasing complexity, its platform is the most competitive search engine in the market, yet consumers and marketers are drawn into continuously using it.

What is the Annual Google Market Share by Country

Google’s popularity is not limited to its home country, the United States. Its market demand extends to various regions around the globe. Google is officially the top search engine in all countries but two.

The following section will discuss Google’s yearly market share in the countries that generate most of its traffic. It will also analyze the search engine markets of countries where Google is not number one. 

Google Market Share by the Year in the United States

Google was created in California, United States, in 1998. In the US, Google has a yearly search engine market share average of 88.10% in the country. The US’s Google market share is slightly lower than the global market share.

This decrease in search engine market share is a result of Microsoft Bing’s sudden market growth, taking up 8.24% of the market share as of May 2024. 

Did You Know?

Microsoft Bing is gaining a more solid footing in the search engine market due to new AI tools like Copilot. Microsoft’s ability to adapt to trends in the search engine industry keeps it relevant and competitive in a Google-dominated market. 

Check out the latest statistics on Microsoft Bing to learn more about the search engine runner-up.

The slight decrease does not pose a threat to Google’s market performance in the US. Thus, Google remains the most used search engine in the country.

Google Market Share by the Year in the United Kingdom

The most popular search engine in the UK is Google, with a whopping search engine market share of 93.80% as of May 2024. The UK also makes up 3.92% of all Google’s global traffic.

In the UK, Google is subject to numerous government issues related to privacy compliance and tax issues. 

During one of the compliance issues against Google, the search engine experienced a minor dip in its market share. Google, which was facing large fines in August 2022, also recorded a lower-than-usual market share of 92.42%.

Google remains the most widely used search engine in the UK despite the numerous perusal from the government.

Google Market Share by the Year in India

India has the highest Google market share worldwide with an average share of 98.32% from 2023 to 2024. It recorded one of the highest monthly Google market shares in April 2022 with a 98.71% share.

Furthermore, Google takes a whole different approach in India, catering personally to the country’s 55.5 million web users and 376 million mobile users.

Did You Know?

Shailesh Rao, Google’s tech director in India, confirms Google has “a leadership position in the search space,” which must be leveraged. In February 2024, Google unveiled its plan to push an alternate mobile phone messaging system in India. The success of this venture will potentially disrupt WhatsApp’s success in the country.

As a result of Google’s targeted innovation, almost 5% of Google’s overall global traffic is from India. Thus, Google has been monopolizing not just the search engine market in India, but also its overall technology sector. 

Google Market Share by the Year in Brazil

In Brazil, Google has a 95.83% market share by the year, which is another exceptionally high record for the platform. Consequently, 4.481 billion of Google’s monthly traffic is from Brazil, reflecting the wide usage of the search engine platform in the country.

Did You Know?

Google released and operated a social networking service in 2004 called Orkut. It was a huge success in Brazil, which resulted in being fully managed and operated by Google Brazil. 

However, it was unable to keep up with Facebook’s colossal success. Google dissolved the platform in September 2014, but Google’s search engine platform still thrived in the country.

Google Market Share by the Year in Japan

Google is the most dominant search engine in Japan with a yearly market share of 76.96%. At the same time, Japan makes up 3.87% of Google’s total traffic around the globe.

In Japan, Google’s local share is significantly lower than the platform’s global search engine market due to the presence of a strong competitor: Yahoo! Japan.

Google’s direct competitor, Yahoo! Japan, has a market share of 10.3% as of May 2024. The search engine features extensive localization efforts to tailor to the Japanese market.

Due to the popular use of Google and Yahoo! Japan, there are often misunderstandings between who’s number one and second best. To clarify it once and for all:

• Google is the most used search engine and the number one visited website in Japan.
• Yahoo! Japan is the third most visited website in Japan.

These facts reveal that Google remains the absolute winner over Yahoo! Japan.

Google Market Share by the Year in Canada

Google dominates Canada’s search engine market with an annual average of 91.80% from April 2023 to April 2024. 

The search engine platform also receives nearly 1 billion users per month, which is four times greater than Facebook’s monthly visit total of 282 million.

Google Search’s remarkable market and operation in Canada brings a massive economic impact to the country. The company’s products and services make up 1.1% of Canada’s GDP. Google also supports 240,000 jobs for Canadians.

Google Market Share by the Year in Africa

Google records another all-time high market share in Africa with a firm annual share of 97.39% from April 2023 to April 2024.

In 2021, Google invested at least $1 billion in Africa for a 5-year digital transformation plan to make the Internet accessible and cheaper. The continent was seeing a digital shift and Google saw its potential.

A year after Google’s investment in Africa’s digital development, the continent’s Internet users have doubled compared to 2015. In 2022, Africa’s total Internet users were 570 million. Altogether, Google’s investment in Africa helped the platform keep its top search engine position.

Google Market Share by the Year in Asia

Although Google has various search engine competitors in Asia, it remains the best search engine platform on the continent. The yearly market share of Google in Asia currently stands at 91.61%.

Google is consistently making efforts to make results and web content accessible to all, especially to its Asian consumers, whose first language is not English. 

In 2001, Google opened its first Asia Pacific office in Tokyo and made over 40 Asian languages available to its Asian users. Furthermore, in 2017, Google launched its neural machine learning translation feature in India, which makes information in English widely available in other languages.

Google Is the Search Engine Market Leader in All but Two Countries

The statistics above have proven that Google is the most-used search engine in the world. However, in some countries, Google’s alternatives are leading the market or competing closely with the search engine titan.

In Russia, the use of Google is peculiar. As a result, Google is only the second-best search engine in the country, with a market share of 33.42% by the year.

Instead of Google, the search engine market leader in Russia is Yandex, a search engine platform run by a Russian multinational company, which has an annual share of 64.80%.

Meanwhile, the Chinese government has restricted the use of Google in the country. Thus, Google is at the bottom of the search engine market with a 2.63% market share by the year in China. 

The top position for best search engine is filled by China’s local search engine platform, Baidu, with a yearly market share average of 61.80%.

Yearly Google Market Share per Device

When browsing the Internet, mobile use is more prevalent than desktop use. The convenient hand-held devices recorded 313% more Internet visits than desktops. One thing these devices have in common is the prevalence of Google use.

As expected, Google dominates the search engine market share across all devices. The following sections will discuss how Google dominates the search engine market share per device. 

Mobile Google Market Share by the Year

In mobile devices, Google recorded a yearly global market share of 95.38%. As of May 2024, Google’s monthly market share is down to 94.88%.

In the US, 63% of all Google searches occur on mobile devices. Moreover, mobile phone users who conduct a Google search take longer to decide than those using desktop devices. 

Despite the minor dip in the mobile market share, the supplemented records reflect the rampant use of Google among mobile Internet users. 

Desktop Google Market Share by the Year

Google Search’s yearly desktop market share was 83.38% from April 2023 to April 2024. The remaining 8% of the desktop search engine market share is claimed by Microsoft Bing and other platforms.

As of May 2024, Google’s desktop market share is 80.74%, one of Google’s lowest registered desktop market share in over a decade. 

This plunge in Google’s desktop market share may be due to the rise of AI generative tools. 

ChatGPT is a prime example of Google’s AI competitor, which gained 100 million monthly active users (MAU) after 2 months of its launch.

Google’s desktop market share might continue to experience a downward trend, while the use of AI generative tools will likely increase. A study by Gartner revealed that traditional search engine volume could drop by 25% in 2026. Although this may be an informed estimate, this prediction could still be a guess. 

In Summary: Google is the Definitive Search Market Leader

The statistics above related to Google’s market share prove that it is no doubt the frontrunner of all search engine platforms on the Internet. 

Google’s market size has a value of $203.76 billion in 2023. The search engine platform’s market is forecasted to grow to $306.93 billion by 2031, exhibiting an 11% CAGR from 2024 to 2031. With this prediction, Google Search is poised for continuous growth despite the emergence of strong competitors.