Bing Statistics: Inspecting The Search Engine Runner-Up

Bing was launched by a software company, Microsoft Corporation, in 2009. As a search engine developed by Microsoft, it’s the only platform that came slightly close to Google in the industry’s rankings. 

The search engine platform receives 46.6 million visitors daily, translating to 1.4 billion monthly Bing visitors. Bing is also behind Google in the search engine market with a 5.80% share.

Despite Bing always claiming the runner-up position in the search engine industry, the platform does things differently regarding SERP features, paid advertising, maps, local search, and voice search. 

Discover how those attributes aid Bing in thriving within the fiercely competitive search engine sector, along with its overall performance, through the detailed statistics provided below.

Bing Statistics Key Findings

1. “Google” is the number one search query on Bing with a 41 million search volume per month, followed by “youtube” with a 35 million search volume monthly.
2. Bing powers Cortana, Microsoft’s virtual assistant, which is the search engine of 25% of all Windows 10 devices.
3. Bing sets its feet in various industries, generating 30% of all searches in online retail.
4. Millions of international audiences flock to Bing. China makes up 31.84% of Bing’s worldwide traffic, followed by the US’s 24.13% share of Bing’s global traffic. 
5. Bing’s AI-integration venture in 2023 received 1 billion chats 6 months after its launch.

Bing Usage Statistics: The Most Popular Bing Search Query Worldwide with a 41 Million Search Volume is “google”

According to Ahrefs, Bing sees a total of 40,958,757 searches for “google” every month. This data could mean that Bing users are simply finding their way back to the leading search engine worldwide. Other times, Bing users resort to the Microsoft search engine platform to navigate through the Internet.

The 20 Most Searched Keywords in Bing Based on Monthly Search Volumes

Bing’s top query shows how it has always been in the shadow of Google in the search engine industry. In fact, for every search in Bing, roughly 34 searches are done in Google.

Users turn to Bing to access popular websites and discover renowned brands, contributing to 61% of Bing searches. Additionally, a significant portion of queries are navigational, as users leverage Bing to locate specific login pages or platforms.

Also note that the 20th most searched query in Bing asks “how to get help in windows 10” with 2.9 million search volumes. Some top searches are issue-specific as well, such as “fix connections to bluetooth audio devices and wireless displays in windows 10.” These search queries claim the 26th spot in the rankings with over a 2 million search volume in Bing.

These data signal that numerous frustrated Windows users tend to Bing for help. The rest of the search queries prove Bing’s usefulness in helping users steer through the Internet, just as the search engine is intended to be used.

Bing Partners and Integrations: Bing Owes Its Popularity To Various Search Engine Partners and Microsoft Device Integrations

Bing Partners and Integrations Statistics

• There are 1.5 billion active Microsoft Windows devices and 25% of them have a Bing-powered virtual assistant called Cortana.
• Bing is the default search engine for Xbox devices, helping it gain a 54.68% market share in the US.

Some people wonder how Bing remains relevant in a Google-led market. However, not all Internet users realize how much they actually interact with Microsoft Bing.

One of Bing’s techniques to stay afloat is to have Microsoft partially power other search engines that are not Google. For instance, Bing has a partnership with competitor search engine Yahoo!, which allows the former to generate the majority of the search results.

Moreover, Bing powers various voice search engines and digital assistants.

First on the list of Bing’s traffic-generating integrations is Microsoft Cortana, preferred by 19% of digital assistant users. Cortana, powered by Bing, is the search engine in charge of 25% of all Windows 10 devices, which are currently part of the 1.5 billion active Microsoft Windows devices.

Bing is also the search engine for the popular voice assistant Amazon’s Alexa with 71.6 million users in the US alone. This partnership adds up to the daily users that Bing receives.

As a product of Microsoft, Bing is integrated into various Microsoft products as well, such as:

• Microsoft Edge
• Internet Explorer
• Microsoft Office (i.e., Outlook, Word, Excel, Teams etc.)

Furthermore, Microsoft Bing is the default search engine for Xbox devices. This integration helps Bing generate a 54.68% market share among console users in the US.

Overall, these statistics show how Microsoft Bing can adapt to various technological advancements and the search engine market’s competitive industry. Still, these numbers are not that close to the industry leader that is Google.

Bing vs. Google Statistics: Bing captures 47% of All Paid Searches in the Healthcare Sector and is Popular Across Industries

Bing Industry Performance Statistics

• Bing is applicable in diverse industries, with a paid click share on healthcare (47%), business and finance (44%), automotive (40%), real estate (39%), and travel (37%). 
• Over 30% of all online retail searches are generated by Bing, thanks to its partnership with e-commerce giants like Amazon and OfferUp.
• Half a million advertisers use Bing to advertise because it’s more affordable and just as beneficial as search engine alternatives.

Bing is competitive in various industries, reaching diverse and large audiences. The leading contributor to Bing’s relevance is the professional use of the search engine on work computers. 

The healthcare sector generates the most paid search clicks on the Bing Search Network at 47%, while the business and finance branches make up 44%. Other verticals that appear on paid click search on Bing Search Network are:

• Automotive (40%)
• Real Estate (39%)
• Travel (37%)

Bing Gets Through Over 30% of All Online Searches in Retail

Microsoft’s Bing provides results to prominent e-commerce companies, such as:

• Amazon
• OfferUp
• GumTree

Due to this partnership with leading e-commerce companies, Bing makes up 1 out of three searches in online retail. Meanwhile, the remaining is split between its competitor search engines.

Around 500,000 Advertisers Flock to Bing to Advertise on its Search Engine Platform

Microsoft Advertising is an affordable option for advertising compared to alternative search engines. Apart from its budget-friendly price, Bing guarantees beneficial results. Compared to Google:

• Bing generates a 50% higher ad click-through rate (CTR);
• Bing’s average cost per click (CPC) is 33% lower;
• Its cost to acquire a customer (CPA) is 30% lower;
• Shopping campaigns in Bing have a 45% higher ad CTR; and,
• Bing Shopping’s average CPA is 40% more affordable.

Bing’s partnerships with major e-commerce platforms and advertisement affordability compared to Google make it an attractive choice for advertisers seeking cost-effective solutions.

Bing Users By Country: 31.84% Of Bing’s Worldwide Traffic is From China

Bing Users By Country Statistics

• The majority of Bing’s global traffic is from China (31.84%), while the US is responsible for 24.13% of Bing’s global traffic.
• In Australia, the search engine market share of Bing is 12.42%, while it produces 16% of all search engine traffic in the country.
• Users shopping with the help of Bing spend 35% more than those who shop through Google search.

Bing was launched in San Diego, California, and is available in 234 countries. It also works in 105 different languages as of February 2024. Bing’s broad availability allows it to cater to its wide international audience.

As a result, the majority of Bing’s traffic is from various regions in and outside of the US. China is Bing’s main source of traffic, honing 31.84% of the search engine’s traffic. Meanwhile, the US makes up 24.13% of the search engine’s global traffic.

Other countries that send the most traffic to Bing are:

• Germany: 4.0%
• France: 3.7%
• Japan: 3.1%

In the UK, almost 25% of desktop searches are done in Bing, while the same is true for 22% of searches in Canada. In Australia, Bing has a search engine market share of 12.42% and produces 16% of all search queries in the region.

Bing’s international audiences are due to the advent of Windows 10 devices, which are leading in the market of the said countries compared to Apple’s iOs.

Bing User Demographics: The Majority of Bing’s Users are Around 45 Years Old

Bing powers most of the searches of white-collar professionals who work 40 hours a week. As a result, Bing reaches a slightly more mature audience with users at an average of 45 years old.

Data also found that 50% of Bing users are college degree holders, while 17% have an advanced degree. One-third of Bing users also have a household income of over $100k. That’s why Bing searchers spend 35% more when shopping online compared to Google users.

Bing might not be the world’s first choice for a search engine, but users from a few regions prefer it over Google. Moreover, the search engine platform serves a specific demographic that helps it stand its ground in an industry governed by a tech giant like Google.

Bing Has a 5.8% Share in the Global Search Engine Market, Following Google’s Dominance with 86.99% of the Share

Bing Market Share Statistics

• In China, Bing is preferred over Google based on the former’s higher market share of 20.9%. 
• Bing renders 13% of all search engine market share in the US.

While Google takes up the lead in the search engine scene with an 86.99% market share, Bing follows rather distantly at 5.8%.

Regardless, coming second to Google is a distinct achievement for Bing. Other search engines, like the nostalgia-evoking Yahoo!, only have a 3.06% search engine market share at the third spot.

Proving earlier statistics that Bing has a higher traffic than Google in China, the former also has a 20.9% market share in the country. Baidu, a Chinese search engine, leads in China, while Bing is the second most used search engine in the country.

While Bing also generates a huge stream of traffic in the US, it also holds a 13.0% market share in the region. Bing is also popular in the German and France search engine markets with a share of 8.29% and 6.71%, respectively.

In a Nutshell

Bing is a runner-up to Google in all countries but China. As mentioned, Bing is the second biggest search engine in China, following its local search engine.

Learn more about the search engine market and how each platform performs through its global share.

Bing Revenue: Bing’s Biggest Revenue Source is its Advertising Services, Which Generate An Average Revenue Per User (ARPU) of $9.66

The majority of Microsoft’s ad revenue is from Bing, including Microsoft News, Microsoft Edge, and other third-party integrations. In the fiscal year of 2023, Microsoft reported $12.2 billion in search and advertising revenue.

Microsoft’s ad revenue from Bing and other services has been increasing constantly since 2016, displaying a 13.47% CAGR from 2016 to 2022.

Following the ad revenue increase is the growth of Bing’s average revenue per user. The $7.75 ARPU in 2021 grew to $9.66 in 2022, signaling the growing success of Bing.

Bing’s advertising service, backed by its growing number of advertisers and increasing revenue, remains a vital component of Microsoft’s business strategy. This sustained growth reflects Bing’s ability to attract advertisers and generate revenue despite the obvious competition, emphasizing its significance within the search engine industry.

Bing Technology Statistics: Bing AI Generated Over 1 Billion Chats in the First 6 Months Since its Launch

Microsoft introduced AI-powered features to Bing in February 2023, and it didn’t take long to make an impact in the search engine.

After a month of launching its AI integrations, Microsoft announced in March 2023 that Bing Chats was running on GPT-4. Then, in just 6 months after its launch in Bing, the search engine saw 1 billion chats and generated over 750 million images. 

Thanks to Microsoft’s AI introduction in Bing, the platform saw 100 million daily active users in 2023.

In Summary: By Withstanding the Competitive Industry, Bing is a Strong Counterpart of Google and Other Search Engines

In April 2024, Bing is standing in the 28th spot of the global website rankings in terms of traffic. This placement is an appreciable spot for Bing in an ambitious industry. More importantly, Bing boasts a 75% customer satisfaction rate, which is only 5% lower than Google.

Overall, these statistics prove that Bing is relevant and fighting for its spot in the search engine market. Bing stays relevant by embracing trends and seizing integration and partnership opportunities across diverse industries.