Google Ads Keyword Planner
Google offers free tools to do some basic keyword analysis. All the results are based on data of the Google search engine.
Google recently released an update to the Google keyword planner and changes some of its policy by which the first campaign must be set in order to get the keyword planner back. This is a type of Google Ads account that is used by agencies and consultants to manage many different advertising accounts.
Features of Google Ads Keyword Planner:
- Get search volume estimates for the keyword.
- Generate new keywords by combining different keyword lists.
- Create new keyword variations based on primary keyword.
- Provides Keywords used for websites – useful for competitive analysis.
Limitations of Google Ads Keyword Planner:
- Hides long tail keywords data as the tool is made for Google Ads and not for SEO purposes.
- Keywords generated by the device may not produce good results as the tool is targeted towards advertisers and not SEO.
- The search volume displayed received a change in 2016, Google started limiting the output options to advertisers (or accounts) with lower or no monthly spending.
Google has introduced Google Suggest in 2012. Google Suggest is typically used as a live feature while a user is typing a search phrase into the browser or Google website. Google Suggest uses the organic search input of billions of users and try to “guess” that way what a user might be searching for even before he completed entering the query or all the words of a keyword phrase.
This makes Google Suggest a relevant source for keyword research, it contains a large amount of organic keywords very closely related to a full or partial keyword and can be used to find additional most searched appending keywords that make the whole keyword less competitive. Google Suggest can be researched through the Google Search website or through a compatible browser for a small amount of keywords but also in large scale using free scraper tools.
Bing Ads Keyword Planner
The Bing Ads Keyword Planner provides keyword and ad group suggestions and shows average monthly search volume trends, relative competition and suggested bids.
Features of Bing Keyword Planner:
- Get search volume data and trends.
- Get performance and cost estimates.
- Multiply keyword lists to get new keywords.
Limitations of Bing Ads Keyword Planner:
- Bing holds only 20 percent of the U.S. search engine market share, the data provided may not be reliable at least not for optimizing websites for Google search engine.
- Similar to Google Ads Keyword Planner, data furnished by the tool is for helping advertisers and not publishers.